Why Outsource Your Digital Marketing?

Why should a small business owner pay someone else to manage their digital marketing?’

My first answer is simply, TIME.

Tasks like updating website content and social media posts can easily get put in the ‘to do’ pile and left there. There always seems to be something more important in the day to day running of a business, especially if you’re not completely across digital marketing and it all seems a bit over your head – its easier to put it off till later.

The thing is though, it is important.

“Over 80% of consumers researched online first prior to purchasing offline. Marketers need to take a more holistic approach to the customer journey. They can no longer separate the digital and brick-n-mortar worlds.”

(Think Like Google)

Good or bad online reviews hugely influence consumers’ decisions. Social media plays a pivotal role in building trust and brand loyalty. Each online channel can have a significant impact on your business – both negative and positive.

Its also doesn’t just come down to finding the time to complete tasks on your to do list, but sometimes, it can be time wasted trying to figure out how to do things properly. There is nothing more frustrating than uploading an image on your website 50 times that continues to look distorted (and unprofessional). I’ve also known business owners (who shall remain unnamed) who have taken days just to figure out what their CMS (content management system) login details are!

It also takes time to get informed, study and research topics, technology & trends. All this, on top of all the other aspects of running a business.

And this…. is a nice segway into my second point - EXPERTISE.

Taking a strategic and informed approach to your digital marketing is going to achieve the best (and measurable) results for your business. Having someone in the know who can nurture and grow your online presence provides multiple benefits for small business owners. It’s an investment. Your time is not only freed up to do what you do best, but you have the peace of mind knowing your business’ online presence is working for you rather than against you.

To find out more about how digital marketing can work for your small business, get in touch today.